Hilary Weisman Graham

You have a book coming out.  Yay for you!  After you’ve taken yourself out for a celebratory dinner—using up roughly one tenth of your advance—it’s time to start thinking about your marketing plan.  “But I’m the author,” you whine. “Won’t my fancy Manhattan publisher handle all that?”  Absolutely!  If you’ve written 50 Shades of Gray.  But unless you’ve written a “big book” (and you’ll be able to tell if your advance was upwards of six-figures) chances are, your publisher won’t even shell out the forty-eight bucks it cost you to get some bookmarks printed up.

But don’t fret, because I’m about to tell you how to spearhead an amazing book marketing campaign all by yourself.

Step #1:  Establish an On-line Presence

Before you do anything else, it’s important you start blogging as soon as possible.  As in click away from this essay right this second and make it…

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